Social Media Reviews are in: #TheDropBox is an ‘Incredible Story of Love’ and ‘Life Changing’
Film debuts in 727 theaters across all 50 states; more than 100,000 tickets sold with two nights remaining for film’s limited-engagement run
ATLANTA, March 4, 2015 – Enthusiastic moviegoers across the nation are raving about “The Drop Box” on social media after the documentary’s inaugural showing.
“We had an overwhelming response last night,” said Focus on the Family President Jim Daly. “The movie’s premiere went better than we had hoped for both in terms of tickets sold and of lives touched. #TheDropBox hashtag lit up social media, confirming that audiences yearn for films that elevate love, compassion, beauty and hope. People shared how their lives were touched because of this film.”
Audiences flocked to see the story of South Korea’s Pastor Lee Jong-rak, who built a “baby box” for desperate mothers to place their babies that might otherwise be abandoned and left to die. More than 100,000 tickets have already been sold for the event’s three-night run, with over 70,000 attendees in the first night alone.
A portion of the film’s proceeds will go to support Pastor Lee’s ministry. In addition, moviegoers who want to help orphans in both the U.S. and globally are encouraged to contribute to the Global Orphan Care Fund. Half of those proceeds will support Pastor Lee’s work in South Korea, with the other half going to Focus on the Family’s Wait No More program, which works with state and local groups to raise awareness of adoption from foster care and equip families to provide “forever homes” for waiting children. To date, more than 2,900 families have initiated the process of adoption as a result.
Dozens of theaters in cities big and small across the country sold out, including in New York City; San Antonio and Arlington; Tulsa; Kansas City; St. Louis; Milwaukee; Fargo; Atlanta and Phoenix. Theaters were also sold out in Cedar Falls, Iowa; Kennesaw, Georgia and Oahu, Hawaii.
In Colorado, theaters in Denver, Colorado Springs and Fort Collins sold out as did events in the California cities of San Diego, Los Angeles, Sacramento, Irvine, Long Beach and Aliso Viejo. Venues in the South Carolina cities of Greenville and Simpsonville were sold out. In Florida, theaters in Miami, Orlando and Cape Coral sold out.
According to Fathom Events, the turnout to “The Drop Box” was one of the greatest for a limited-release special event showing for a faith-themed movie.
Social media testimonials show the power of “The Drop Box”
Moviegoers called the film “incredible,” “inspiring” and “beautiful.” On Twitter, one viewer said it was “a moving tale of a man who defines heroism caring for those who define true beauty.” Overall, #TheDropBox hashtag reached more than 3.4 million users yesterday alone. On Facebook, posts about the movie reached at least another 2.6 million and had more than 75,000 likes, comments and shares.
Families and groups attended the movie together and then inundated social media with stories of how the movie personally impacted their lives. They shared pictures in front of theaters, encouraging others to attend. One group of friends will drive 125 miles to see the film. Many who tried attending the first night’s showing were shut out due to sold out theaters.
– @TonyaBNelson tweeted how the movie “made me itch” to get back to a pregnancy resource center and “give a voice to the voiceless.”
– @cpjohnston tweeted that the film “continued to confirm… the Lord is leading me to adopt one day”
– @DebiJenkins shared “My son was abandoned on a street at 9 months old so this hits close to home”
– @jmichaelhansen said “God loved & adopted me – a rebel, broken & disabled in my heart. Go see #DropBoxFilm”
Since Focus on the Family and Kindred Image announced the movie’s nationwide release, “The Drop Box” has enjoyed robust support from the social media community. More than 242,000 people follow the movie across various platforms. Followers showed frequent engagement with the movie, sharing their adoption stories and participating in the “text to encourage” campaign where fans were able to send messages of support to Pastor Lee via text message.
Audiences weren’t the only ones impressed by “The Drop Box”; critics’ reviews were also very favorable. The Washington Times shared the film’s goal of raising awareness of orphans; World Magazine called it an “incredible” documentary that centers on “one father’s unconditional love.” The National Catholic Register described the film as “a documentary offering a profound testament to the dignity of every human life — even those lives society deems expendable.”
Religion News Service wrote it is a “stunning and moving documentary” that’s “imaginative in its storytelling.” The “A Good Measure” Pathoes blog said “The Drop Box” documentary “will inspire you in ways you could not have anticipated!”
“The Drop Box” is being released by Pine Creek Entertainment in association with Focus on the Family, Kindred Image and Fathom Events as a special event featuring a panel discussion. It will run through March 4 and 5. Tickets, locations and pictures for media are available at www.thedropboxfilm.com.
To request a screening link or to schedule an interview, please contact Kevin Wandra (866-777-2313, ext. 701 or KWandra@CarmelCommunications.com) of Carmel Communications.
About Focus on the Family
Focus on the Family, which reaches about 238 million people in 130 countries, is a global faith-based ministry that helps families thrive. We provide help and resources for strengthening believers in their faith and sharing the gospel; building resilient marriages that reflect God’s design; equipping parents to raise their children with a thriving faith; advocating for the preborn, orphaned and life at every stage; and engaging the culture through a biblical worldview. Visit Focus at FocusontheFamily.com or on Facebook and Twitter.
About Pine Creek Entertainment
Pine Creek Entertainment is a film production company that specializes in presenting inspirational stories that encourage, empower and serve as a positive purpose in strengthening and affirming family & faith.
About Kindred Image
Kindred Image is a non-profit organization that works to support the vision and legacy of a courageous pastor in South Korea. What began as a desperate one-man campaign to protect life in one small neighborhood is now an organized effort to love and serve mothers in crisis, and never see an abandoned child on the streets of Korea again. For the rest of the world, Kindred hopes to restore the idea of a God-given “kindred image,” thereby defending the dignity and value of all human lives.
About Fathom Events
Fathom Events is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment’s biggest stars, socially relevant documentaries with audience Q&A and much more. Fathom Events takes audiences behind-the-scenes and offers unique extras, creating the ultimate entertainment experience. It is owned by a consortium called AC JV, LLC., comprised of AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest movie theater circuits in the United States. In addition, Fathom Events’ live digital broadcast network (“DBN”) is the largest cinema broadcast network in North America, bringing live events to more than 775 locations in 171 Designated Market Areas® (including all of the top 50). For more information, visit www.fathomevents.com.
To download the movie poster or find more media materials on this film visit the press room here.